周素芬教授簡介：

周教授擁有西澳大學國際商務及營銷的MBA學位；香港浸會大學的工商管理學士。她也是國際經濟學商學會AIESEC的執行委員。


她曾在國際MBA管理學院組成的全球團隊競賽（Global Virtual Team）獲得第一名。主題是互聯網業務的商業計劃。


她在瞬息萬變的市場負責企業的商業解決方案及業務發展，並領導市場推廣隊伍，推動客戶及市場的營銷策略，以達致符合企業的戰略和目標。


她擁有超過20年於電信和IT行業的市場營銷和業務開發經驗。在她的職業生涯中，她曾在不同的大型電信運營商和IT分銷商擔任各種高層管理職務。


她強項在企業形象推廣，擅長實現品牌活動和產品發佈的正面形象，提升企業市場領導地位。建立全球合作關係，拓展國際市場。


曾經服務的企業包括：和記電訊國際、香港CSL mobile、英國大東電報局、電訊盈科環球、英邁國際（財富世界500強）。



相關教育資格和經驗：

-香港公開大學國際市場學及商業策略講師

-浸會大學持續教育學院教授學生市場學及溝通管理課程

-明愛教育學院商業系客席講師

The Aim

This module the students to explore the role of marketing management in setting marketing goals, applying business models to establish a marketing strategy and utilising marketing instruments that contribute towards an organisational approach to marketing.
Learners will investigate how marketing plans are designed to contribute towards an organisation’s mission and strategic objectives.
This module provides the learner with knowledge and skills to support active engagement in the process of strategic marketing management. The aim of this assignment is to determine learners an understanding of the definition and scope of strategic marketing management. Learners will need to apply concepts and techniques of strategic marketing management to their selected organisation in a market situation.

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The Learning Outcomes

1. Demonstrate an understanding of the processes involved in marketing management.
2. Critically analyse the marketing management processes and the functions of marketing management in an organisational context.
3. Critically evaluate the appropriateness of strategic marketing objectives in a given context and the effectiveness of strategic marketing tactics applied in different organisations.
4. Apply the 7P marketing mix and strategic marketing techniques in the real-world business environment.

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It is recommended to read at least the textbook

Kotler, P. and Armstrong, G. (2023) Principles of Marketing. Upper Saddle River: Pearson.
Kotler, P. and Keller, K.L. (2015) A framework for Merketing Management. Boston: Pearson.