
Instructor
Prof. Candy Chow
About the course
周素芬教授簡介:
周教授擁有西澳大學國際商務及營銷的MBA學位;香港浸會大學的工商管理學士。她也是國際經濟學商學會AIESEC的執行委員。
她曾在國際MBA管理學院組成的全球團隊競賽(Global Virtual Team)獲得第一名。主題是互聯網業務的商業計劃。
她在瞬息萬變的市場負責企業的商業解決方案及業務發展,並領導市場推廣隊伍,推動客戶及市場的營銷策略,以達致符合企業的戰略和目標。
她擁有超過20年於電信和IT行業的市場營銷和業務開發經驗。在她的職業生涯中,她曾在不同的大型電信運營商和IT分銷商擔任各種高層管理職務。
她強項在企業形象推廣,擅長實現品牌活動和產品發佈的正面形象,提升企業市場領導地位。建立全球合作關係,拓展國際市場。
曾經服務的企業包括:和記電訊國際、香港CSL mobile、英國大東電報局、電訊盈科環球、英邁國際(財富世界500強)。
相關教育資格和經驗:
-香港公開大學國際市場學及商業策略講師
-浸會大學持續教育學院教授學生市場學及溝通管理課程
-明愛教育學院商業系客席講師
The Aim
This Course is to use an active-contemporary learning approach to cover all levels of management concepts. Develops strategies to develop and sharpen skills in planning, leading, organizing, controlling, and decision-making. Useful for supervision, continuous quality improvement, and project management.
Course Outlines
This course provides students of all disciplines a broad overview of contemporary organizational management theory and best practices as they relate to the four primary functions of managers and leaders, namely: planning, organizing, leading and controlling. We will explore organizational behavior and human motivation, quality management and process improvement, decision-making styles and strategic planning processes, leadership vs management, organizational design and structure, characteristics of effective change management and control systems, and the importance of ethics, law, stakeholder management and social responsibility in today’s fast-paced for-profit and non-profit organizations.
The Learning Outcomes
On successful completion of this unit a learner will be able to:
1 Introduce about Modern Management
2 Explain the Environment of Management
3 Develop your skills in Planning, Decision-Making and Strategy
4 Illustrate the concepts of Value-Chain Management and Organisational Structure
5 Develop Human Resources Management : Organisational Control and Planning
6 Expand your awareness of Leading & Motivating Individuals and Groups
7 Illustrate capacity in Leadership & Effective Teams; and Managing Critical Organisation Process

Class 04
Instructor
Prof. Candy Chow
Course length
1 Hour